Table of Contents

  1. Introduction & Scope
  2. Information We Collect
  3. How We Use Information
  4. Legal Bases for Processing
  5. Data Sharing & Third Parties
  6. Data Retention
  7. Data Security Measures
  8. Your Rights
  9. California Privacy Rights (CCPA)
  10. Children's Privacy (COPPA)
  11. International Data Transfers
  12. Cookies & Local Storage
  13. Changes to This Policy
  14. Contact Information

1. Introduction & Scope

"Apex & Abyss" (the "Game") is a free-to-play tactical dungeon roguelike available on iOS and Android platforms, as well as as a Progressive Web App. This Privacy Policy ("Policy") explains how we collect, use, disclose, and safeguard your personal information when you access and play our Game.

This Privacy Policy applies to:

Operator Information

Apex & Abyss is currently operated as an independent developer operation. Future formal business entity arrangements may apply. This Policy will be updated accordingly should ownership or operational structure change.

Please read this Privacy Policy carefully. By downloading, installing, or accessing Apex & Abyss, you acknowledge that you have read and understood this Policy and agree to be bound by its terms. If you do not agree with this Policy, please do not use the Game.

2. Information We Collect

We collect information in several categories to provide, improve, and optimize your gaming experience:

2.1 Account & Authentication Data

When you create an account to sync your game progress across devices or enable cloud saves, we collect:

Authentication is optional. You may play the Game without creating an account, though cloud save functionality will not be available.

2.2 Game Progress & Gameplay Data

To enable cloud saves, progression synchronization, and provide gameplay features, we collect:

2.3 Purchase & Transaction Data

When you make in-app purchases, we collect transaction-related information:

Important: We do NOT collect, store, or process payment card information, bank account details, or sensitive payment methods. All payment processing is handled directly by Apple App Store and Google Play Store according to their respective privacy policies. We only receive the transaction confirmation after successful payment.

2.4 Device & Technical Information

To optimize performance and ensure compatibility, we collect:

2.5 Analytics & Gameplay Patterns

To understand how players interact with the Game and improve design, we collect:

2.6 Crash Reports & Error Logs

When the Game crashes or encounters errors, we automatically collect:

This information helps us identify and fix bugs quickly. Crash reports typically do not contain personal information but may include device identifiers for tracking crash patterns across devices.

2.7 Progressive Web App & Browser Data

If you access Apex & Abyss as a Progressive Web App, we may collect:

2.8 Information You Provide Directly

Additional information you may voluntarily provide:

2.9 Information Collected by Third Parties

Firebase and related services may collect additional data. See Section 5 for details on third-party data collection.

Data Category Collection Method Required for Gameplay
Account Information User-provided or Firebase Only if cloud saves enabled
Game Progress Automatic tracking Yes (local or cloud)
Device Information Automatic detection Yes (for optimization)
Analytics Data Automatic tracking No (can be disabled)
Crash Reports Automatic on error No (can be disabled)
Purchase Data App Store / Google Play Only if purchasing

3. How We Use Information

We use the information collected for the following purposes:

3.1 Core Service Delivery

3.2 Performance & Technical Optimization

3.3 Game Improvement & Development

3.4 Marketing & Analytics

3.5 Customer Support

3.6 Legal & Compliance

3.7 Safety & Security

3.8 Communication

We Do NOT Use Your Data For:

  • Selling personal information to third parties (with limited exceptions detailed in Section 5)
  • Creating detailed psychological or behavioral profiles for manipulation
  • Sharing with unrelated third-party advertisers without your consent
  • Re-identification of anonymized data

5. Data Sharing & Third Parties

We do not sell, rent, or lease your personal information. However, we may share data with third-party service providers who assist in operating the Game. All third parties are bound by confidentiality agreements and data protection standards.

5.1 Google Firebase (Infrastructure & Authentication)

What is shared: Account credentials, game progress data, player ID, email address (if provided)

Purpose: Cloud data storage, account authentication, real-time database synchronization, crash reporting

Data Processing Agreement: Google is a data processor under our Firebase agreements. Their processing complies with GDPR and other applicable standards.

Google's Privacy Practices: https://policies.google.com/privacy

Firebase Specific Terms: https://firebase.google.com/support/privacy

Firebase Data Regions

By default, Firebase stores data in the United States (us-central1). If you are in the EU and concerned about data location, you may contact us. Some Firebase features may store data in regional locations.

5.2 Apple App Store

What is shared: Purchase transaction ID, receipt validation, Apple Developer ID

Purpose: Processing in-app purchases, validating receipts, preventing purchase fraud

Data Processing: Apple processes payment information directly. We only receive confirmation of successful transactions and do not access payment methods.

Apple's Privacy Practices: https://www.apple.com/privacy/

5.3 Google Play Store

What is shared: Purchase transaction ID, receipt validation, Google Account ID

Purpose: Processing in-app purchases, validating receipts, preventing purchase fraud

Data Processing: Google processes payment information directly. We only receive confirmation of successful transactions and do not access payment methods.

Google Play's Privacy Practices: https://policies.google.com/privacy

5.4 Analytics & Monitoring Services

What is shared: Gameplay metrics, session data, crash reports, device information

Purpose: Performance monitoring, error tracking, usage analytics

Optional: You may disable some analytics features in the Game settings. However, basic technical logs may still be collected for critical error reporting.

5.5 Customer Support & Communication

What is shared: Account information, support ticket details, communication history

Purpose: Responding to your support requests and resolving issues

Sharing Model: Support tickets may be accessed by authorized support team members who are bound by confidentiality agreements.

5.6 Legal & Law Enforcement

We may disclose personal information without your consent if required by law, including:

Where legally permitted, we will attempt to notify you of such requests before disclosure, unless doing so would be illegal or interfere with an investigation.

5.7 Business Transfers

If Apex & Abyss is acquired, merged, restructured, or sold, personal information may be transferred as part of that transaction. You will be notified of any such change and any choices you may have regarding your personal data.

5.8 Aggregated & Anonymized Data

We may share aggregated and anonymized data that cannot identify you personally with:

This data does not contain personal information and cannot be used to identify you individually.

We Do NOT Sell Personal Information

We explicitly do not sell, rent, lease, or share personal information with unaffiliated third parties for their direct marketing purposes. Your email address, account information, and gameplay data will not be sold to advertisers or data brokers.

Third-Party Links & Services

The Game may contain links to external websites (e.g., our website, social media). We are not responsible for the privacy practices of those sites. We recommend reviewing their privacy policies independently.

6. Data Retention

We retain personal information for as long as necessary to provide the Game and fulfill the purposes outlined in this Policy. Retention periods vary by data type:

6.1 Active Account Data

Retention Period: As long as your account is active

If you delete your account, we will delete or anonymize this data within 30 days, except where retention is required by law.

6.2 Crash Reports & Error Logs

Retention Period: 90 days from collection

Crash data is retained for debugging purposes. After 90 days, logs are automatically deleted unless an ongoing investigation requires longer retention.

6.3 Analytics & Gameplay Metrics

Retention Period: 24 months from collection

Aggregated analytics data is retained for trend analysis and long-term development insights. Individual identifiers are removed after 12 months.

6.4 Purchase & Transaction Records

Retention Period: 7 years (tax and accounting compliance)

Purchase records are retained in accordance with tax law and financial reporting requirements. After the retention period, records are securely destroyed.

6.5 Device & Login Information

Retention Period: 12 months from last login

Device information and login history are retained for security and fraud prevention. If your account is inactive for 12 months, this data may be deleted.

6.6 Customer Support Communications

Retention Period: 2 years from last interaction

Support tickets and communications are retained for future reference and dispute resolution. After 2 years, archived tickets are securely deleted.

6.7 Legal Holds

If we receive a legal request or become aware of pending litigation, we will preserve relevant data for as long as required by law, regardless of normal retention schedules.

6.8 Data Deletion Requests

You may request deletion of your personal data under applicable privacy laws (see Section 8). We will comply with deletion requests within the legal timeframe, except where:

7. Data Security Measures

We implement comprehensive technical, organizational, and administrative measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

7.1 Encryption

7.2 Access Controls

7.3 Infrastructure Security

7.4 Data Minimization

7.5 Third-Party Security

7.6 Breach Notification

In the event of a data breach affecting personal information, we will:

Important Limitation

While we implement robust security measures, no system is completely secure. You use the Game at your own risk. We cannot guarantee absolute security of personal information transmitted over the internet.

8. Your Rights (GDPR & Similar Laws)

Under the General Data Protection Regulation (GDPR) and similar privacy laws, you have the following rights regarding your personal information:

8.1 Right of Access

You have the right to obtain a copy of the personal information we hold about you. We will provide this information in a structured, commonly-used, and machine-readable format within 30 days of your request.

8.2 Right to Rectification

If your personal information is inaccurate or incomplete, you have the right to request correction or completion. You can often update information directly in your account settings.

8.3 Right to Erasure ("Right to Be Forgotten")

Under certain circumstances, you may request deletion of your personal data. We will delete your information within 30 days unless:

8.4 Right to Restrict Processing

You have the right to request that we limit how we process your personal information. For example, you may request that we process data only for specific purposes without using it for marketing or analytics.

8.5 Right to Data Portability

You have the right to receive a copy of your personal information in a structured, commonly-used, and machine-readable format (e.g., JSON, CSV) and to transmit that data to another service. We will provide this information within 30 days of your request.

8.6 Right to Object

You have the right to object to processing of your personal information for certain purposes, including:

8.7 Right to Withdraw Consent

If we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.

8.8 Right Not to Be Subject to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing that produces legal or similarly significant effects. We do not use automated decision-making for purposes like credit assessment or eligibility determination.

8.9 Exercising Your Rights

To exercise any of these rights, please contact us at [CONTACT EMAIL]. We will verify your identity and respond to your request within 30 days. If your request is complex or requires extensive information gathering, we may extend the timeframe to 90 days, which we will communicate to you.

Right to Lodge a Complaint

You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights. Contact details for your data protection authority are available through the European Data Protection Board.

9. California Privacy Rights (CCPA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

9.1 Right to Know

You have the right to request what personal information we have collected, the categories of sources, the purpose of collection, and the categories of third parties with whom it is shared.

9.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., information needed to complete a transaction, comply with law, or detect fraud).

9.3 Right to Correct

You have the right to request correction of inaccurate personal information.

9.4 Right to Opt-Out of Sale or Sharing

We do not sell or share your personal information as defined by the CCPA or CPRA. We do not exchange personal information for monetary or other valuable consideration. However, we do share certain information with service providers as permitted by law (see Section 5).

9.5 Right to Limit Use and Disclosure

You have the right to limit our use and disclosure of your "sensitive personal information" (as defined by the CPRA), which includes:

We do not collect most of this sensitive information. Where we do, we will honor requests to limit our use to purposes necessary to provide the Game.

9.6 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA or CPRA rights, including by:

9.7 Exercising California Rights

To submit a CCPA or CPRA request, contact us at [CONTACT EMAIL] and specify your request clearly (Know, Delete, Correct, Limit, or Opt-Out). We will verify your identity and respond within 45 days.

9.8 Authorized Agent

You may authorize another person or organization to make requests on your behalf. We will require the authorized agent to provide proof of authorization and verify their identity.

9.9 Categories of Personal Information Collected (CCPA Disclosure)

Under the CCPA, we collect the following categories of personal information:

10. Children's Privacy (COPPA)

10.1 Age Requirements

Apex & Abyss is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided personal information, we will delete such information promptly and terminate the child's account.

10.2 COPPA Compliance

This Game does not implement collection practices specifically designed for children. We do not:

10.3 Age Verification

We rely on user attestation regarding age. By creating an account, you represent that you are at least 13 years old (or the equivalent minimum age in your jurisdiction).

10.4 Parental Concerns

If you are a parent or guardian and believe a child under 13 has been registered on Apex & Abyss, please contact us immediately at [CONTACT EMAIL]. We will investigate and remove the child's account and personal information.

10.5 Teen Privacy (Ages 13-18)

For users ages 13-18, we limit collection to information necessary for account and gameplay functionality. We recommend parents review this Privacy Policy and discuss privacy and online safety with their teens.

10.6 Parental Controls & Settings

The Game does not contain direct parental control features beyond standard account security. Parents can:

11. International Data Transfers

11.1 Transfers from the European Union

If you are located in the European Union or European Economic Area, your personal information will be transferred to and processed in the United States (where Google Firebase is based) or other countries. The United States has not been determined to have an "adequate" level of data protection under GDPR.

11.2 Legal Mechanisms for Transfers

We rely on the following mechanisms to ensure adequate protection of personal information transferred internationally:

Standard Contractual Clauses (SCCs)

We use Standard Contractual Clauses approved by the European Commission with our third-party processors (such as Google Firebase) to establish appropriate safeguards for international data transfers.

Google's Transfer Mechanisms

Google has implemented Standard Contractual Clauses and other mechanisms to protect personal data transferred from the EU. For details, see https://cloud.google.com/terms/data-processing-terms

11.3 Your Rights Regarding Transfers

You have the right to:

11.4 California & Other Non-EU Residents

If you are not in the EU, data transfer mechanisms like SCCs still apply, as they reflect industry best practices for international data protection.

12. Cookies & Local Storage

12.1 Cookies in Web Browser Access

If you access Apex & Abyss through our Progressive Web App or website, we may use cookies and similar tracking technologies:

Essential Cookies

Functional Cookies

Analytics Cookies

12.2 Local Storage & IndexedDB

For the Progressive Web App, we use browser storage technologies:

12.3 Cookie Consent

When you first access the web version of Apex & Abyss, we present a cookie consent banner. You can:

12.4 Managing Cookies

You can control cookies through your browser settings:

Note: Disabling essential cookies may impair Game functionality.

12.5 Third-Party Cookies

Third-party services may set their own cookies (e.g., analytics providers, payment processors). We recommend reviewing their privacy policies to understand their practices.

12.6 Do Not Track

Some browsers include "Do Not Track" (DNT) signals. While we respect DNT preferences, we may still collect essential technical data necessary for Game operation.

13. Changes to This Policy

13.1 Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. Any updates will be effective when posted.

13.2 Notice of Material Changes

If we make material changes to this Policy that affect how we use your personal information, we will notify you by:

13.3 Continued Use

Your continued use of the Game following notification of changes constitutes your acceptance of the updated Policy. If you do not agree with changes, you should stop using the Game.

13.4 Reviewing Policy History

We maintain a record of previous versions of this Privacy Policy. If you would like to review prior versions, please contact us at [CONTACT EMAIL].

13.5 Significant Changes Requiring Consent

If we make changes that materially increase our collection, use, or sharing of personal information, we will obtain your explicit consent before implementing those changes, where required by law.